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For brands looking for a way to improve their online game, virtual AR might just be the trick. With a virtual try-on experience, customers can get personalized recommendations for products right from

(Updated in May 31st, 2022) While digital innovation has been at the forefront of advancements in the retail industry, there is no doubt that digital transformation and the adoption of digital-first b

As more beauty fans utilize YouTube as a tool for discovery and product reviews, the world’s leading video platform is expanding its virtual try-on offerings to deliver creative new ways for viewers t

In 2019, the U.S. cosmetics industry was worth about $49.2 billion. That number is only expected to grow in future years. For brands that want to be a part of that growth, they’ll need to stay up to d

Augmented reality (AR) beauty solutions are an amazing tool that brands can use to improve their engagement and conversions. Adding this type of technology to your website is quite straightforward, bu

As the beauty technology industry continues to innovate, artificial intelligence (AI) and augmented reality (AR) are at the center of the makeover. Beauty tech has become essential to the retail and e