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got2b、AR髪色シミュレーション機能を導入、QR経由のトラフィックページ滞在時間は1.5倍に
「店頭やパッケージに掲載したQRコードからのアクセスは、広告やSNSなどの他の流入元よりも1.5倍ほどページ滞在時間が長いことがわかっており、商品検討にARシミュレーションをご使用いただいていることを実感しています。」
栗原 紗耶子
シュワルツコフリテール事業本部 マーケティング部
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